Before-and-After Gentrified Cities

Store Front by James and Karla Murray is a Heartbreaking Series

Originally shot 10 years ago, Store Front by James and Karla Murray captured "The Disappearing Face of New York," as stated in the subtitle of the photo series. Fast forward to today and the difference between then and now is both mind-boggling and gut-wrenching. Gone are the character mom-and-pop shops that once defined an area. They are replaced with big chain banks, retailers and other similar businesses.

The prophetic photography book is sadly proven right in the updated Store Front by James and Karla Murray series. Although the transformations are shocking, it can help people do one of at least two things: either accept the gentrification with graciousness or help the remaining small shops keep their doors open.

Gentrification Impact
Opportunity to explore ways to support small businesses amidst the transformation of neighborhoods.
Disappearing Mom-and-pop Shops
Opportunity to examine the cultural and historical significance of these unique establishments.
Rise of Chain Retailers
Opportunity to analyze the effects of chain retailers on local economies and communities.

Where This Applies

Real Estate
Potential to find innovative approaches to balance development and preservation in gentrifying neighborhoods.
Small Business
Opportunity to develop strategies to help small businesses thrive in changing urban landscapes.
Retail
Opportunity to create unique brand experiences that compete against chain retailers and appeal to local customers.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 36%
Freshness 8%