Adaptable Stoneware Flooring

Marazzi's New Range is Suitable Both for Indoor and Outdoor Use

Italian manufacturer Marazzi launched a new line of stoneware flooring that consists of "six millimeter-thick ceramic tiles." The collection is dubbed 'Grand Carpet' and the inspiration for it has culturally rich and informative roots. Marazzi tapped into "traditional Kolam designs" for the curation of its patterns. To recreate the aforementioned culture-specific technique, Marazzi made use of Indian henna tattoos, rice and colored flour. The designs are printed on the stoneware flooring, bringing the possibility of an endlessly engaging ceramic creation.

Marazzi made its product to be extremely adaptable, allowing for the Kolam-inspired tiles to be installed on walls, as well as both indoors an outdoors. As a result, this fosters an "unbroken visual continuity" between spaces and surfaces.

Adaptable Stoneware Flooring
Integration of cultural-specific designs in innovative flooring tiles.
Outdoor and Indoor Flooring
Innovative flooring solutions for both indoor and outdoor spaces.
Ceramic Manufacturing
Utilizing traditional designs in ceramic manufacturing processes.

Sectors Adopting This

Architecture and Design
To create unbroken visual continuity between indoor and outdoor spaces.
Home Decor and Furnishings
Innovative flooring solutions that incorporate cultural-specific designs.
Construction
Opportunities to use adaptable stoneware flooring for various internal and external projects.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 5%
Freshness 8%