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Stone Hairstyles

Milan Salon Intrecci's Ad Campaign Emphasizes Italian Beauty

— April 1, 2009 — Marketing
This is sculpture art of the highest level: these hard-headed models appear to have been cut out of stone. The images are from an excellent ad campaign for a Milan-based hair salon called Intrecci.

The text on the ad reads, “To be finished at Intrecci.” This clever ad-line suggests that Intrecci is the best place to find a hair stylist who can match these amazingly gorgeous sculptures and pieces of art.

Well done to the advertising agency of D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy for coming up with this one!

The pictures of the nuns with extraordinary hair-dos are from a previous brilliant ad campaign for the same hair salon. I love their genius approach to advertising, mixing humor with Italian tradition. It really works wonders.
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