Stomping Ground Photo is taking on the world of ugly class portraits, and appears to be winning. No more will the photographer call us 'Princess' or 'Captain,' with our eyes one way and our chin the other.
Instead, snazzy shots of lightsaber-swinging, giggling and happy children abound--not posed, but allowing kids to be kids, in all their glory. Stomping Ground Photo is based out of Brooklyn, but operates in numerous cities throughout the US.
Key Themes Behind This Trend
- Personalized School Portraits
- Disruptive innovation opportunity: Develop a platform that allows parents to customize their child's school portrait, incorporating their hobbies and interests.
- Authentic, Candid Photography
- Disruptive innovation opportunity: Create a mobile app that connects parents with local photographers specialized in capturing genuine moments of children instead of traditional posed portraits.
- Digital Transformation in School Photography
- Disruptive innovation opportunity: Offer a cloud-based platform that enables schools to manage and distribute digital versions of school portraits to parents and students.
Where This Applies
- Photography
- Disruptive innovation opportunity: Develop new techniques and software tools that enhance the quality and creativity of school portraits.
- E-commerce
- Disruptive innovation opportunity: Build an online marketplace where parents can order custom school portraits from a variety of photographers.
- Education
- Disruptive innovation opportunity: Introduce a photography curriculum in schools that teaches students the art of authentic and creative photography.
