Models Henry and O'Shea Robertson bring back 90s hairstyles like the flat-top for Steppin' Up in B magazine. Photographer Alex Sainsbury captures the two in stylish separates from the likes of Omar Kashoura, Tim Soar, Ian Batten and B Store; fashion editor Jason Hughes styled the editorial.
Steppin' Up in B Magazine features an almost timeless, global look at fashion. In one shot, a two-tone track jacket is brought up to the present with a three-quarter length and double-breasted peacoat reinterpretation; in another, a standard blazer is reinvented with the addition of a simple gold belt cinched at the waist. Still other styles are completely novel, such as the blazer with elasticized wrists and drawstring ties at the waist or a brown patchwork blazer with a flat collar.
Why This Trend Is Growing
- 90s Hairstyle Revival
- Disruptive innovation opportunity: Create a line of hair products and accessories specifically tailored to recreating popular 90s hairstyles.
- Timeless Fashion
- Disruptive innovation opportunity: Develop a sustainable fashion brand that focuses on classic styles that can be adapted to different eras.
- Innovative Blazer Designs
- Disruptive innovation opportunity: Introduce blazers with unique features like elasticized wrists and drawstring ties to offer a modern twist to a traditional garment.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Incorporate sustainable and eco-friendly practices into the fashion industry to meet the growing demand for ethical clothing.
- Haircare
- Disruptive innovation opportunity: Develop advanced styling products and tools that cater to specific hairstyles, including those from different eras like the 90s.
- Men's Accessories
- Disruptive innovation opportunity: Create a line of unique and functional accessories for men, such as belts and ties, that enhance traditional garments and offer innovative features.
