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Step2Play

No Exercise, No Games

— November 9, 2006 — Tech
The Step2Play lets your child play games and at the same time to exercise. It is designed for children 12 and under. The real purpose of the Step2Play is straightforward: if Junior wants to play Grand Theft Auto, he's going to have to show himself worthy by burning off some calories first. No exercise, no games. It limits the amount of time your child can spend on the computer, playing video games, and watching TV, or by having a mandatory 20 minute exercise “break” each day. If this is the only thing that will get your child to do any form of exercise, you probably need to throw out the PS2 entirely.
Trend Themes
1. Gamification of Exercise - The Step2Play combines physical activity with gaming to encourage children to exercise, presenting opportunities for gamification in the fitness industry.
2. Incorporating Fitness Into Daily Routines - The mandatory 20-minute exercise break each day incorporated into the Step2Play encourages making exercise a regular part of daily activities, presenting opportunities for fitness brands to design products that encourage moving more in daily routines.
3. Tech-integrated Fitness - The integration of technology and fitness in the Step2Play paves the way for the development of new fitness innovations that incorporate technology, such as wearable fitness gear for kids and interactive digital fitness experiences.
Industry Implications
1. Fitness - The Step2Play introduces new possibilities for fitness brands to expand product lines, especially those that are kid-focused and aim to encourage movement and exercise.
2. Gaming - The gamification of exercise in Step2Play opens doors for gaming companies to expand and explore new opportunities for creating gaming experiences that encourage physical activity.
3. Technology - Step2Play demonstrates how technology can be used to encourage exercise and fitness, providing opportunities for tech companies to innovate in areas such as wearable fitness gear and gamified fitness tracking apps.
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