Starter Black Label returns for the season with a collaborative collection done with Coca-Cola. The duo focus on a football theme as well as collegiate fashion as the main inspiration. The athletic apparel delivers retro design elements that highlight a blend of sports and pop culture.
The color palette predominantly shines a spotlight on red and black with a standout item being the satin jacket. It is made to look like a varsity jacket with striped accents and football patchwork as well as branding that reads "Coca-Cola University." The capsule also features pieces including a black or red tracksuit, crewneck sweaters, tees, hats, sweatpants, and more. The selection is rounded out with a series of bucket hats made from soft wool materials.
Image Credit: Starter Black Label
What's Driving This Trend
- Collegiate Fashion Trends
- There is an opportunity to innovate in the fashion industry by creating more football-themed designers' apparels.
- Athletic Apparel Trend
- Creating more retro design elements that highlight a blend of sports and pop culture may be the next disruption in the athletic apparel industry.
- Collaborative Collection Trends
- There is a growing trend of established brands coming together to create distinctive and unique collaborative collections.
Who This Affects Most
- Fashion Industry
- Fashion retailers have the opportunity to add collegiate fashion designers' collections in their product lines.
- Athletic Apparel Industry
- Manufacturers can embrace retro design elements that highlight a blend of sports and pop culture in their athletic apparel products.
- Soft Wool Materials Industry
- The demand for soft wool materials is increasing, specifically in the creation of bucket hats.
