Starbucks Japan Released a 'Sakura' Beverage
Ellen Smith — January 28, 2021 — Marketing
References: starbucks.co.jp & hypebae
Starbucks Japan is celebrating Sakura season with a limited-edition drink that was inspired by the beauty of the cherry blossoms. Every year, the natural marvel of Japan's cherry blossom season draws thousands of visitors, and brands always capitalize on the event in unique ways.
Starbucks aims to leverage the excitement with a pink-hued drink. Aptly named 'Sakura' this drink arrives with an ingredient list that includes creamy vanilla and strawberry chunks. To make matters even more exciting, those purchasing the drink can celebrate with a photo-ready moment, as the chilled beverage arrives in its own uniquely designed cup. The cup boasts pink flowers with added yellow tones throughout, as well as a bright pink domed lid.
Image Credit: Starbucks Japan
Starbucks aims to leverage the excitement with a pink-hued drink. Aptly named 'Sakura' this drink arrives with an ingredient list that includes creamy vanilla and strawberry chunks. To make matters even more exciting, those purchasing the drink can celebrate with a photo-ready moment, as the chilled beverage arrives in its own uniquely designed cup. The cup boasts pink flowers with added yellow tones throughout, as well as a bright pink domed lid.
Image Credit: Starbucks Japan
Trend Themes
1. Sakura-inspired Beverages - Capitalizing on the beauty of cherry blossoms, brands can create limited-edition beverages inspired by the Sakura season.
2. Uniquely Designed Cups - Beverage brands can create unique cup designs to enhance the product and provide additional value to customers.
3. Photo-ready Moments - Beverage brands can make their products more shareable on social media by creating photo-ready moments with unique cup designs and drink presentations.
Industry Implications
1. Food and Beverage - Food and Beverage companies can leverage seasonal events to create limited-edition products and boost sales.
2. Packaging - Packaging companies can work with beverage brands to create unique and innovative cup designs that enhance the product and provide additional value to customers.
3. Marketing and Advertising - Marketing and Advertising agencies can create campaigns around seasonal events like Sakura season to generate buzz and increase engagement for brands.
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