Starbucks and Conservation International have teamed up for an ethical coffee initiative that supports farmers across the globe. Recognizing that their "success is linked to the success of the farmers and suppliers who grow and produce its products," the coffee chain ensures that their tea, cocoa and coffee is ethnically sourced.
A symbol of quality and social good, the Starbucks and Conservation International partnership aims to offer products that are "sustainable, transparent and good for people and the planet." In addition to improving the lives of farmers across the globe, the coffee giant is currently ethically sourcing 99% of its coffee products with an aim to make that percentage to 100 in the next few years. In addition to Conservation International, the brand is currently working with the Eastern Congo initiative and is appealing to consumers with sustainable and ethically conscious values.