In an effort to appeal to the many diehard fans of the space-set franchise, Japan has created a series of Star Wars phones. Running on Android, the smartphones come in two variations -- one which pledges allegiance to the Dark Side and another that's themed around the Light Side.
As HYPEBEAST states, "Both come packed with a Snapdragon 820 processor with 3GB of RAM, 32GB of storage, microSD slot, a 3,000mAh battery pack, 22.6MP camera and TV Tuner as standard."
In addition to this, each of the Star Wars phones comes equipped with franchise-themed emojis, wallpapers and apps -- allowing fans to fully immerse themselves in the galactic world. Set to become available on December 2nd, the limited-edition Star Wars phones come in special packaging that commemorates the release of 'Rogue One: A Star Wars Story.'
Why This Trend Is Growing
- Franchise-themed Smartphones
- The creation of franchise-themed technology products can appeal to diehard fans and create a revenue stream.
- Limited-edition Releases
- The release of limited-edition products can create hype and anticipation, leading to increased sales.
- Themed Apps and Emojis
- Creating themed apps and emojis can appeal to fans and make them feel more connected to the product.
Industries Being Reshaped
- Mobile Technology
- The mobile technology industry can capitalize on the creation of franchise-themed smartphones and apps.
- Entertainment
- The entertainment industry can collaborate with technology companies to create limited-edition merchandise and products that coincide with film and TV releases.
- Marketing and Advertising
- Marketing and advertising agencies can work with brands to tap into the fan community and create customized products that speak to their passions.
