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How to Be The Change

The 'Stand Up and Be The Change' Video is From The Dalai Lama

— June 16, 2012 — Pop Culture
In a star-studded campaign, the Dalai Lama partners with Dazed Digital to bring the 'Stand Up and Be The Change' video, a universal message of awareness meant to empower people everywhere.

People like the Gorillaz, Tilda Swinton, Stella McCartney, Grimes, Michael Stipe, Willem Dafoe, Marina Abramovic and Apichatpong Weerasethakul, are featured hailing from all over the world through the power of Skype to participate and show their support for this important message. Each offering their two cents with a short quote, they envision a society where people are pro-active in their daily lives, be it for their personal beliefs or for macroscopic issues of global peace.

The video also means to attract an audience to attend the Dalai Lama's free talk in Manchester on June 16th.
Trend Themes
1. Global Awareness - The 'Stand Up and Be The Change' video promotes global awareness and encourages people to take proactive actions in their daily lives.
2. Celebrity Endorsements - The star-studded campaign featuring well-known personalities such as the Gorillaz, Tilda Swinton, and Stella McCartney highlights the potential for utilizing celebrity endorsements for spreading important messages.
3. Virtual Participation - The use of Skype to include participants from all over the world in the 'Stand Up and Be The Change' video demonstrates the potential of virtual technologies for fostering global collaboration and engagement.
Industry Implications
1. Nonprofit Organizations - Nonprofit organizations can explore the idea of leveraging celebrity endorsements and virtual technologies to spread awareness and engage a wider audience in their causes.
2. Social Media and Influencer Marketing - Social media platforms and influencer marketing agencies can collaborate with celebrities and influential individuals to amplify important messages and promote social change.
3. Event Management - Event management companies can incorporate virtual participation options like Skype to bring together participants from different locations and enhance the reach and impact of their events.
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