In an effort to prevent the inevitable mess that comes from eating soft shell tacos, Old El Paso has created Stand 'N Stuff Soft Flour Tortillas. Similar to a burrito bowl, the new tortillas help to keep toppings contained and prevent spillage.
Old El Paso new Stand 'N Stuff Soft Flour Tortillas feature a bowl-like shape with a distinctive, flat bottom design. The raised edges help to prevent ingredients from falling out of the tacos, while the flat underside of the tortillas makes the shells easy to fill. The new product is a softer take on Old El Paso's Hard Shell Stand 'N Stuff Tacos, which solved a similar problem. As General Mills Marketing Manager Colleen Orani explains, "The unique tortilla boat shape stands up on your plate for easy filling and holds your taco fillings in for less spillage between bites."