As part of the Louis Vuitton 2019 Fall/Winter collection, the French fashion house is releasing a high-end set of stacking blocks designed by Virgil Abloh that puts a sophisticated spin on a nostalgic childhood toy. 'FW JENGA' updates the simple wooden stacking toy with colorful plexiglass pieces and the iconic monogrammed metallic Louis Vuitton inlays on the set's 54 included cubes.
The $2,500 designer stacking blocks have the potential to serve as an artful accessory in one's home or an expensive alternative to the original game that inspired its form, which is priced around $10. Countless luxury brands have created their own versions of high-end sporting goods and classic games and this new release from Louis Vuitton will be especially appealing to affluent collectors with a sense of play.
What's Driving This Trend
- Luxury Toys
- Luxury brands like Louis Vuitton are creating high-end versions of nostalgic games and toys with the potential to serve as artful accessories.
- Colorful Plexiglass
- Designers are experimenting with colorful plexiglass pieces to update classic games and toys.
- Iconic Branding
- High-end brands are using their iconic logos and branding to create high-end games and toys for affluent collectors.
Who This Affects Most
- Fashion
- Fashion houses like Louis Vuitton are creating luxury games and toys as part of their seasonal collections.
- Toy Manufacturing
- Toy companies could consider creating high-end versions of their existing popular games and toys to appeal to affluent consumers.
- Home Decor
- Luxury toys like the high-end Jenga blocks could be marketed as artful accessories for the home decor industry.
