Left and right, time off is being postponed and holidays are being cancelled in response to challenging times but Jameson wants St. Patrick's Day to remain on calendars in 2021 by introducing a new kind of paid time off (PTO) with St. Patrick's Time Off (SPTO.)
Pam Forbus, CMO of Pernod Ricard USA, says: "We're not here to tell you how to celebrate, just that you should celebrate on March 17th." SPTO encourages adults to take much-needed time off, especially as they're unable to use their vacation days for travel or celebrating in the usual ways. To inspire and motivate adults to enjoy much-needed time off, comedians and Jameson partners Retta Sirleaf and Joe Lo Truglio both created a PSA for the brand. Fans who pledge to take a #JamesonSPTO will be entered for their chance to win $50.