Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,279 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,924 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,924 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,279 cutting edge ideas.

Blemish-Banishing Gen Z Cosmetics

St. Ives Solutions Helps Get Z Find the Right Kind of Skincare

— October 20, 2021 — Marketing
The St. Ives Solutions range has been unveiled by the brand as a new lineup of products for Gin Z consumers that will help them to easily find the right kind of cosmetics for their skincare needs.

The product collection includes the Solutions Acne Control Cleanser, Solutions Acne Control Spot Treatment, Solutions Clear Skin SPF Moisturizer and the Solutions Clear Skin Toner. Each of the products are meant to help combat against acne and help to fight breakouts, while also working to care for post-acne skin. The skincare products are being launched with the help of actress and college student Sierra Capri with a campaign that encourages them to share ways they destress for a chance to win up to $50,000 in tuition and books for one year.

Vice President of Skin Care at Unilever Dawn Hedgepeth spoke on the new St. Ives Solutions range saying, "We know the cost of college is an issue that can weigh on the minds of Gen Z. At St. Ives, we believe in infusing fun into one's daily routine to find ways to de-stress. We hope our new Solutions range – a collection of effective and affordable products — will help reduce the stress of skincare, especially when it comes to breakouts. We're also excited to offer one lucky student the opportunity to win funds for free tuition and books to help alleviate some of that financial stress.”
Trend Themes
1. Gen Z Skincare - Opportunity for disruptive innovation in affordable skincare products specifically targeting Gen Z consumers with acne-prone skin.
2. Acne Control Skin Care - Opportunity for disruptive innovation in developing acne control skincare products with multiple benefits that cater to post-acne skin problems as well.
3. Marketing Campaigns with Scholarships - Opportunity for disruptive innovation in marketing campaigns that offers scholarships to college students, thereby generating interest and brand loyalty among them.
Industry Implications
1. Skincare Industry - The skincare industry can benefit from introducing specialized affordable skincare products, targeting Gen Z consumers with acne-prone skin.
2. Cosmetics Industry - The cosmetics industry can benefit from developing innovative acne control products that offer multiple benefits and cater to post-acne skin problems.
3. Education Industry - The education industry can benefit from partnering with skincare and cosmetics brands to offer scholarships to college students, thereby generating interest and brand loyalty among them.
2.1
Score
Popularity
Activity
Freshness