While you likely won't be roundhouse kicking your brand new iPhone 6S or 6S Plus, this test conducted by SquareTrade Lab shows just how the devices fair when kicked by MMA figher Luke Rockhold gives them a beating. The video, which shows Rockhold showing his moves before kicking the living daylights out of the iPhone 6 and 6 Plus and then the 6S and 6S Plus compares the durability of all four devices.
Fans of Apple, and even those who don't care for the brand, are sure to remember last years Bendgate fiasco which saw the iPhone 6 Plus fall victim to bending when force was applied. This test by SquareTrade Lab shows how Apple has learned from last years model to create strong smartphone bodies this time around.
What's Driving This Trend
- Durability Testing
- Opportunity to develop and market phone cases and protective accessories for smartphones to meet the demand for stronger devices.
- Consumer Electronics
- Opportunity for innovation in the development of durable and resilient smartphones that can withstand physical stress and impact.
- MMA Celebrity Endorsements
- Opportunity for collaboration between smartphone brands and MMA fighters for marketing and promotional activities.
Who This Affects Most
- Consumer Electronics
- Opportunity for consumer electronics companies to invest in research and development for durable smartphone designs and materials.
- Mobile Accessories
- Opportunity to create and sell protective cases and screen protectors for smartphones to cater to the demand for more durable devices.
- Sports Marketing
- Opportunity for sports marketing agencies to collaborate with smartphone brands and MMA fighters to leverage their popularity and promote smartphones as tough and durable technology.
