Supreme's Collaboration with Spyder Focuses on Ski-Ready Styles
Kanesa David — December 20, 2022 — Fashion
References: supremenewyork & hypebae
Supreme announced a collaboration with American skiwear company Spyder, known for its spider-themed street apparel, on a range of apparel and accessories. The collection highlights fleece jackets, matching pants, T-shirts, and balaclavas. The outerwear pieces, available in red/blue, green/brown, and gray/black, feature spider web details and Supreme's branding in Spyder's trademark font. The front of the jacket and the zipper both bear the ski brand's emblem. The fleece pants can be adjusted using drawstrings at the hem, depending on consumer preference.
The spider motif carries over to the T-shirt selection, which features web graphics all over. The Spyder logo makes an appearance once again on the collar area. The back of the athletic-focused tees, which come in black, orange-red, and yellow, also feature Supreme's markings. The similarly colored themed balaclavas also feature the spider graphics.
Image Credit: Supreme, hypebae, supremenewyork
The spider motif carries over to the T-shirt selection, which features web graphics all over. The Spyder logo makes an appearance once again on the collar area. The back of the athletic-focused tees, which come in black, orange-red, and yellow, also feature Supreme's markings. The similarly colored themed balaclavas also feature the spider graphics.
Image Credit: Supreme, hypebae, supremenewyork
Trend Themes
1. Spider-themed Apparel - Opportunity to explore spider-inspired designs in fashion and appeal to a niche market interested in unique and edgy clothing.
2. Collaborations in Fashion - Opportunity for brands to collaborate and create unique products that bring together the strengths and style of each individual brand.
3. Athletic Streetwear - Opportunity to combine athletic-focused clothing with streetwear style to appeal to the growing market of consumers interested in both fashion and function.
Industry Implications
1. Fashion - Opportunity to explore unique and edgy designs that appeal to niche markets and result in increased brand awareness and revenue.
2. Sportswear - Opportunity to combine fashion and function and appeal to consumers interested in athletic-focused clothing that is also stylish and on-trend.
3. Collaborative Branding - Opportunity to create one-of-a-kind products through collaborations that leverage the strengths and styles of each individual brand, resulting in mutually beneficial outcomes.
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