Springbank 40 Year Single Malt is Sure to Please Connoisseurs

 - Jul 18, 2009   Updated: Mar 24 2011
References: springbankwhisky & luxist
Some people take their Scotch very seriously and drink only the best; for those folks, Springbank 40 Year Old is sure to be a hit.

Made by Ian Macleod Distillers' Chieftan's Single Malt Whisky, there are only 398 bottles of Springback. Distilled in 1968, these bottles will retail for €800 or about $1,300 each.

Implications - A liquor of this extravagance is more for collection and show than consumption. The development of expensive and limited-edition alcoholic drinks is shows that consumers seek more than intoxication; they seek the prestige and opulence that comes with a luxury purchase. Distilleries should look into creating exclusive drinks to attract more affluent buyers interested in the craft of alcohol.