Volvic is a spring water retailer that recently teamed up with Disney to create a line of water bottles modelled after several infamous Star Wars characters. The mineral water packaging celebrates the release of the all new film in the saga, The Force Awakens.
The water bottle line creatively features five of the galactic characters with a design that features a curved shape to match the costumes of the characters. The design spans from the cap to the base of the miniature sized bottles. The collection features a water bottle designed after Darth Vader, Boba Fett, Chewbacca, a Stormtrooper and C-3P0 allowing consumers to collect them all.
Consumers can pick up the bottles in-stores for a limited time, in anticipation of The Force Awakens release on December 17th.
Key Themes Behind This Trend
- Character-themed Consumer Products
- Opportunity to create unique and limited edition consumer products featuring popular characters to generate interest and drive sales.
- Nostalgic Brand Collaborations
- Opportunity to collaborate with nostalgic and beloved brands to create exclusive products to appeal to target markets and create excitement for new releases.
- Collectible Packaging Design
- Opportunity to create limited edition packaging designs that encourage consumers to collect and display products for increased engagement and brand loyalty.
Where This Applies
- Beverage
- Opportunity for beverage companies to collaborate with popular entertainment franchises to create character-themed packaging to entice fans and drive sales.
- Entertainment
- Opportunity for entertainment companies to collaborate with consumer product companies to create unique and exclusive products to promote new releases and engage fans.
- Retail
- Opportunity for retailers to partner with consumer product companies to showcase and sell limited edition products that appeal to a niche market and/or generate buzz for upcoming releases.
