Just as the Cruise 2018/19 collection from Chanel took inspiration from the seas, the Spring 2019 Ready-to-Wear Chanel runway shared scenes of life by the beach. For the show at Paris Fashion Week, an elaborate set was created, including everything from blue skies and sand to a wave machine and towering lifeguard stations.
Some of the pieces that models walked down the sandy runway included suits, free-flowing silk dresses, 80s-style jackets, classic chain bags and plenty of Chanel logos, which appeared on numerous kinds of accessories like belts and earrings.
The expansive Spring fashion collection cycled through an array of summery shades, including bright pink, aqua and cheery yellow, with many of the styles grounded by timeless beige, black and white schemes to appeal to the many needs of the modern Chanel woman.
What Makes This Trend Stand Out
- Beach-themed Fashion
- Fashion brands can explore incorporating beach themes and elements into their collections for a unique and eye-catching runway experience.
- Innovative Set Design
- Set designers can experiment with unconventional and immersive runway backdrops to enhance the audience's experience and make the fashion show more memorable.
- Iconic Branding
- Brands can use their logos and branding elements as creative accents on various accessories to elevate their products and create stronger brand recognition.
Sectors Adopting This
- Fashion
- Fashion designers can take inspiration from the beach and use summery shades in their collections to appeal to customers during the spring and summer seasons.
- Event Production
- Event production companies can experiment with innovative set designs for fashion shows that are both visually stunning and memorable for guests in attendance.
- Branding and Marketing
- Marketing teams can incorporate iconic branding elements and logos as creative accents on various accessories to enhance brand recognition and create buzz around a new product line.
