Re-Athlete Makes Recycled and Socially Fair Sportswear
Johannes Skowron — February 13, 2017 — Social Good
References: indiegogo
Re-Athlete is a new brand for ecologically and ethically produced sportswear. Re-Athlete produces sportswear for athletes, teams and sports clubs. The textiles come from recycled nylon or organic cotton. The company uses a special 100% regenerated nylon yarn called ECONYL that is made from old fishing nets and other nylon waste material. The products are manufactured locally in Germany and support various forms of work therapy in this process.
Re-Athlete equips individual athletes, teams and clubs with ecologically and socially fair produced sportswear, such as jerseys, shorts and warm-ups. With its products, it is proposing an alternative path in the sportswear sector. This will provide new opportunities for athletes, clubs and sponsors, who are publicly committed to sustainability, animal and environmental protection, as well as social production by wearing the clothes.
Between 2010 and 2020 global fiber consumption is likely to increase by 30% -- that will be over 96 million tons. From that, there are millions of tons of nylon waste, which often end up in our environment and oceans. As a result, fabric and plastic waste, as well as old fishing nets are floating in the seas and endanger the environment and the animals that live in it. More than 1,200 kilometers of fishing nets are ending annually in the European seas alone.
With its products, Re-Athlete has found a way to support cleaning the seas, protecting our animals and the environment and stand up for fair working conditions. In addition, the unique ECONYL regeneration process recovers precious raw material that would be otherwise wasted and saves the extraction of virgin raw material normally used for nylon. The regeneration process gives new life to material that would otherwise be wasted (e.g. in landfills, nature).
Re-Athlete attaches great importance to a regional and socially fair production. For this reason, they have their textiles made in Germany involving work therapy. This means that people with mental disorders, physical or mental disabilities are brought to working life. The work serves as a therapeutic tool. In this way, people with limitations are given the opportunity to become part of the society.
For its first collection, Re-Athlete is working together with a regional workshop for people with psychiatric or challenging backgrounds in Germany.
Re-Athlete equips individual athletes, teams and clubs with ecologically and socially fair produced sportswear, such as jerseys, shorts and warm-ups. With its products, it is proposing an alternative path in the sportswear sector. This will provide new opportunities for athletes, clubs and sponsors, who are publicly committed to sustainability, animal and environmental protection, as well as social production by wearing the clothes.
Between 2010 and 2020 global fiber consumption is likely to increase by 30% -- that will be over 96 million tons. From that, there are millions of tons of nylon waste, which often end up in our environment and oceans. As a result, fabric and plastic waste, as well as old fishing nets are floating in the seas and endanger the environment and the animals that live in it. More than 1,200 kilometers of fishing nets are ending annually in the European seas alone.
With its products, Re-Athlete has found a way to support cleaning the seas, protecting our animals and the environment and stand up for fair working conditions. In addition, the unique ECONYL regeneration process recovers precious raw material that would be otherwise wasted and saves the extraction of virgin raw material normally used for nylon. The regeneration process gives new life to material that would otherwise be wasted (e.g. in landfills, nature).
Re-Athlete attaches great importance to a regional and socially fair production. For this reason, they have their textiles made in Germany involving work therapy. This means that people with mental disorders, physical or mental disabilities are brought to working life. The work serves as a therapeutic tool. In this way, people with limitations are given the opportunity to become part of the society.
For its first collection, Re-Athlete is working together with a regional workshop for people with psychiatric or challenging backgrounds in Germany.
Trend Themes
1. Eco Athleticwear - The rise of eco-friendly and sustainable athletic wear is an opportunity for companies to tap into the growing demand for products that promote sustainability while providing high quality performance.
2. Upcycling - The trend towards upcycling and using recycled materials to produce clothing not only significantly reduces environmental waste, but also opens up new opportunities for innovation and creativity in the fashion industry.
3. Socially Responsible Production - As consumers become increasingly aware of the damaging effects of fast fashion on both the environment and workers' rights, companies that prioritize socially responsible production methods and sustainable materials will be well-positioned to disrupt the market and appeal to conscious consumers.
Industry Implications
1. Athletic Apparel - As sustainability becomes a key consideration for consumers, athletic apparel companies that offer eco-friendly and socially responsible products stand to differentiate themselves and gain market share.
2. Textile Manufacturing - The upcycling trend represents a significant opportunity for textile manufacturers to reduce waste and create value from previously discarded materials.
3. Mental Health Therapy - Re-Athlete's use of work therapy in its production process highlights the potential for fashion companies to integrate mental health therapy and rehabilitation programs into their operations, while also creating socially responsible products.
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