With Toronto's Pan Am Games just months away, the design of the bronze, silver and gold sports medals have finally been released.
Designed by Christi Belcourt and produced in Canada's capital by the Royal Canadian Mint, the medals feature an asymmetrical design that's representative of the many countries that are coming together to compete in this event. Sourcing from the diversity of Toronto as inspiration, the metals feature a printed technique that is reminiscent of the way ancient swords were forged in Japan. One of the most notable elements of the 350 gram medals is the inclusion of braille writing on the back, ensuring all are able to enjoy a win. Thousands of athletes who compete in these summer sports will be awarded these rich tactile prize medals.
Why This Trend Is Growing
- Inclusive Design
- Opportunity for businesses to incorporate braille or other forms of inclusive design in their products or services.
- Symbolic Representation
- Opportunity for businesses to create products or experiences that symbolically represent diversity and unity.
- Tactile Technology
- Opportunity for businesses to explore tactile technologies in their products or interfaces.
Industries Being Reshaped
- Sporting Goods
- Opportunity for sporting goods manufacturers to incorporate inclusive design elements in their products.
- Minting
- Opportunity for minting companies to offer customized, inclusive medal designs for various events or occasions.
- Art and Design
- Opportunity for artists and designers to explore new forms of symbolic representation and inclusive design.
