High-Fashion Sport Sandals

The NikeLab Taupo Sandals Have a Durable Grip and Patent Leather Upper

NikeLab is offering a high-fashion set of sport sandals for consumers to adorn casually this summer, with the Taupo design. The sandal redesigns the slip-on footwear previously made for athletes and sport enthusiasts pre and post workout to be a much more stylish everyday staple. The footwear is elevated in style using fashionable materials such as patent leather and adding more geometric forms such as a criss-cross wrap band.

Sport sandals have quickly expanded in popularity outside of the athletic sphere to be an everyday footwear option thanks to the convenience of the slip-on design. The Taupo sandals elevate the simplistic sandal with a patent leather upper coupled with a wrap banding around the centre of the foot. The sandals also include a grip rubber bottom for balance and durability.

High-fashion Sport Sandals
Opportunity for fashion brands to create elevated, stylish versions of sport sandals for everyday wear.
Convenience of Slip-on Design
Opportunity for footwear companies to innovate with slip-on designs for everyday use.
Use of Geometric Forms
Opportunity for designers to incorporate geometric forms in the design of sport sandals for a more fashionable appeal.

Industries Being Reshaped

Fashion
Fashion brands can capitalize on the trend of high-fashion sport sandals.
Footwear
Footwear companies can leverage the popularity of slip-on designs for everyday wear.
Design
Designers can explore the use of geometric forms in the fashion industry, specifically in the design of sport sandals.
SCORE
4.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 63%
Activity 65%
Freshness 8%