The Sport Life Belly Island print ads show you what you've been missing due to the excessive amount of weight you may have been carrying around the past few months (or years).
Coming from advertising agency G2 in Kiev, Ukraine, this campaign is a comical and clever way to get people to focus on their health and weight problems. Featuring a sunset, beach view and volleyball game obstructed by a bulging belly, these print ads illustrate how losing weight is not only good for your arteries but also vital to enjoying some of life's simplest but greatest pleasures.
Anyone who's been debating whether or not they should hit the gym will have any easy decision to make after seeing these Sport Life Belly Island advertisements.
The Sport Life Belly Island Campaign Features Weight Gain Obstruction
Leslie Chen — April 17, 2013 — Marketing
References: adsoftheworld & g2