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Limited Edition Halloween Branding

From Spooky Soda to Pumpkin Ice Cream

— October 13, 2008 — Lifestyle
When I am not dressing up or playing with fake blood, Halloween acts as the perfect excuse for me to consume a lot of junk food. With shock and gore being my area of expertise, I just had to write up the ten best limited editions Halloween food and rinks out there.

Jones Soda are the players in the field of themed beverages, and rightly have a massive cult following. Halloween transforms their soda into walking, talking viral brand campaigns.

Hershey's Kisses have three different Halloween-inspired flavors: Candy Corn, Pumpkin Spice, and Candy Apple.

Halloween Oreo cookies come with orange filling, and only come out to play once a year.

Fiendish Fancies: I thought I was excited last week when I discovered Mr. Kipling was selling GIANT fondant fancies from Asda, but it has gotten even better. To capitalize on increased sales of 'treat' foods in the Halloween season, Premier foods will launch limited-edition Mr. Kipling Fiendish Fancies. Bring it on!

Snickers Dark is your average Snickers, but with dark chocolate for Halloween. YUM.

Dark Chocolate-Covered Peppermint Pattie Pumpkins, at leas that's what I'm calling them, have orange in them.

Black Vodka is not strictly limited to October, but Halloween is the ideal occasion to be drinking this.

Pumpkin Ice Cream from Edy's, a limited-edition frozen treat.

Krispy Kreme has delightfully wicked, pumpkin-shaped doughnuts. They are cut into the shape of a pumpkin, topped with creamy orange-colored icing and stamped with a jack-o-lantern face.

Jelly Belly Monster Mix looks delicious, my favorite offering being the Monster Mash Mix. They are jelly beans in Halloween colors: purple, orange and black.

Mini Babybel is launching exclusive themed cheese in time for Halloween.
Trend Themes
1. Limited Edition Halloween Food and Drinks - Opportunity for food and beverage companies to create seasonal products that capitalize on the excitement and demand for Halloween-themed treats.
2. Themed Branding - Opportunity for companies to transform their products into walking, talking viral brand campaigns during Halloween.
3. Seasonal Product Launches - Opportunity for companies to launch limited-edition products that cater to the increased sales of 'treat' foods during the Halloween season.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create innovative Halloween-themed products and capture the attention of consumers during the holiday season.
2. Marketing and Advertising - Opportunity for marketing and advertising companies to develop creative strategies to transform products into viral brand campaigns during Halloween.
3. Retail - Opportunity for retailers to stock and promote limited-edition Halloween-themed products, capitalizing on the increased demand for seasonal treats.
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