U:ME's Specialty Cooking Oils Demystify Different Applications
Laura McQuarrie — April 21, 2020 — Lifestyle
References: brandon-consultants & fabnews.live
It's no secret that some kinds of cooking oils are better for different applications than others and U:ME is a specialty cooking oil brand that was created to make it easier for consumers to purchase and use what they need. U:ME is launching with Sun-Olive, Coconut and Organic Rapeseed variants to fill a gap in the market for specialty oils and give consumers more confidence in the kitchen.
While U:ME's blend of coconut oil, sunflower and rapeseed oil is best for stir-frying and baking, others like the organic rapeseed oil and the blend of vegetable oil and olive oil are better suited to recipes that call for frying and roasting. Each oil or blend is clearly labeled so that it is easy to identify and reach for in the kitchen.
While U:ME's blend of coconut oil, sunflower and rapeseed oil is best for stir-frying and baking, others like the organic rapeseed oil and the blend of vegetable oil and olive oil are better suited to recipes that call for frying and roasting. Each oil or blend is clearly labeled so that it is easy to identify and reach for in the kitchen.
Trend Themes
1. Specialty Cooking Oils - U:ME's specialty cooking oils demystify different applications, presenting an opportunity for brands to create unique oil blends catering to specific cooking needs.
2. Consumer Confidence in the Kitchen - U:ME's user-friendly labeling and clear identification of different cooking oils provides an opportunity for brands to build trust and confidence among consumers in their cooking oil choices.
3. Convenience and Ease of Use - U:ME's focus on making it easier for consumers to purchase and use the right cooking oil for their needs paves the way for disruptive innovation opportunities in packaging, delivery, and personalized oil recommendations.
Industry Implications
1. Food and Beverage - The specialty cooking oil market is ripe for disruption, with opportunities for brands to create unique oil blends, improve labeling and packaging, and enhance the overall consumer experience.
2. Health and Wellness - The demand for specialty cooking oils that cater to specific dietary preferences and health benefits presents an opportunity for brands to develop innovative oil formulations and position themselves as health-conscious choices.
3. E-commerce and Delivery - The growing interest in specialty cooking oils creates a potential disruption in the e-commerce and delivery space, with opportunities for online platforms to offer a wide selection of oils, personalized recommendations, and convenient delivery options.
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