Car Color Collaborations

Two Special-Edition Bentleys Will Come in Pantone's Colors of the Year

Two Special Edition Bentley Continental GT V8 Convertibles will be made in Pantone's 2016 Colors of the Year.

The colors of the year are Rose Quartz and Serenity, and this is the first year two hues have been named as the Color of the Year recipient. The luxury cars appear almost toy-like with the bright, pastel finish. Pantone selected the two colors as a "color snapshot" for the push for gender equality and the gender blur seen in fashion and design. The Continental GT V8 convertible also has a redesigned front spoiler and rear diffuser, while the four-layer hardtop roof allows four to sit comfortably in the luxury automobile.

The special edition Bentleys are in honor of the reopening of the flagship dealership in Frankfurt, Germany.

Photo Credits: psfk, designboom

Color Collaboration
Luxury car brands can collaborate with top color experts for enhancing the aesthetic appeal of their cars.
Gender-neutral Design
The push for gender equality and gender blur in fashion and design will lead to more collaborative projects with gender-neutral themes.
Special Edition
Car brands can create special-edition versions of their vehicles in collaboration with artists or designers to attract collectors and enthusiasts.

Where This Applies

Luxury Automotive
Luxury automotive brands can partner with Pantone and other color experts to create unique colors and finishes that cater to their high-end clientele.
Fashion and Design
Fashion and design industries can collaborate with car brands to create custom designs and color palettes for special-edition vehicles that align with current trends and themes.
Art and Collectibles
Artists and designers can collaborate with car brands to create limited-edition art cars and collectibles that appeal to car enthusiasts and collectors.
SCORE
3.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 46%
Freshness 8%

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