SPAM Yahtzee Incorporates Cuisine into the Classic Pastime
Michael Hemsworth — January 20, 2022 — Marketing
References: shop.hasbro & dudeiwantthat
The SPAM Yahtzee dice game is a cuisine-inspired take on the classic pastime that will provide players with a way to show off their prowess for the namesake canned pork product. The game works much in the same way as the original, but replaces the traditional die with ones covered in various SPAM-incorporated recipes on each side with a corresponding number. This includes the SPAM Sushi Roll, SPAM & Noodles, SPAM Musubi, Fried SPAM Sandwich, SPAM Kabobs and SPAM Fries.
The SPAM Yahtzee dice game also comes with a rolling box for the die that is inspired by the SPAM packaging tin itself to further drive home the branded nature of the game. The game is rated for players aged eight and up.
The SPAM Yahtzee dice game also comes with a rolling box for the die that is inspired by the SPAM packaging tin itself to further drive home the branded nature of the game. The game is rated for players aged eight and up.
Trend Themes
1. Cuisine-inspired Games - Companies could develop other games that incorporate specific food products to create a new genre of cuisine-inspired games.
2. Branded Dice Games - Brands could follow SPAM's example and create their own branded versions of classic games to increase brand visibility and attract new customers.
3. Nostalgic Games with a Twist - Companies could create variations of classic games that include a nostalgic element, such as incorporating a specific food product, to attract both new and existing customers.
Industry Implications
1. Food and Beverage - Food and beverage companies could create their own version of culinary dice games to increase brand awareness and promote their products to new customers.
2. Toy and Game - Toy and game companies could expand their product offerings by creating new variations of classic games that incorporate a specific theme or brand partnership.
3. Marketing and Advertising - Marketing and advertising agencies could develop branded versions of classic games to help their clients increase brand recognition and visibility in a fun and engaging way.
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