The popular Mexican quick-service restaurant concept Miguel’s Jr. is helping consumers mark the Lenten season with the debut of several new dishes made with plant-based Soyrizo.
Available for a limited time, Miguel’s Jr.'s new meatless menu includes the Soyrizo Tacos, Soyrizo Quesadillas, Soyrizo Breakfast Burritos. All of these new dishes are made with Soyrizo, which is a plant-based meat substitute that boasts the same spicy taste and texture as traditional chorizo sausage. As Javier Vasquez, CEO of Miguel’s Jr., explains, “We are always looking for new ways to make our menu more craveable and inclusive for all of our guests. Soyrizo allows us to share the flavors of Mexico with our plant-based fans and anyone looking for meat-free options.”
Alongside the new Soyrizo offerings fans can also enjoy other meat-free options like the Miguel’s Jr. potato taco and the Relleno Burrito.
Image Credit: Miguel’s Jr.
What's Driving This Trend
- Plant-based Meat Substitutes
- Exploring the growing trend of plant-based meat substitutes like Soyrizo that mimic traditional meat products.
- Meat-free Menu Expansion
- Adopting a diverse meat-free menu expansion to cater to plant-based consumers and offer inclusive dining options.
- Cultural Flavor Innovation
- Integrating innovative flavors like Soyrizo into traditional cuisines to appeal to a wider range of dietary preferences.
Who This Affects Most
- Restaurant Industry
- The restaurant industry can tap into the meat-free movement by incorporating plant-based options like Soyrizo into their menus.
- Food Service Sector
- The food service sector has an opportunity to embrace meat-free dishes and cater to the demand for plant-based alternatives like Soyrizo.
- Culinary Innovation Sector
- The culinary innovation sector can explore the use of plant-based meats like Soyrizo to create new and exciting dishes that appeal to a diverse audience.
