Outdoorsy Spring Patterned Fashion

The South2 West8 Spring/Summer 2021 is Full of Layers

The South2 West8 Spring/Summer 2021 capsule is full of outdoorsy looks that transition into the season. The designs are full of patterns and made from weatherized fabrics to protect wearers from any terrain. The eclectic seasonal capsule features a blend of light layers for style liberty.

This includes a series of button up shirts, water-resistant tracksuits, camo patterned field jackets, graphic tees, vests, shorts, overalls, mesh trousers, and more. There are also pink and black iterations of some outerwear pieces including the signature River Trek Over Vest, the Weather Effect Jacket, and River Trek Jacket. Notably, as a nod to the heritage, the intricate camo print that details the pieces are inspired by the scenic forests in Hokkaido.

Image Credit: South2 West8

Outdoor-inspired Clothing
There is an opportunity for clothing companies to incorporate weatherized fabrics and intricate prints that take inspiration from scenic locations like the forests of Hokkaido.
Layered Fashion
Fashion brands can create capsule collections that feature a blend of light layers for the transitional seasons.
Camo and Graphic Patterns
There is a trend towards intricate camo and graphic prints in outdoor-inspired fashion collections.

Sectors Adopting This

Fashion
Fashion brands can look for ways to incorporate the outdoorsy trend into their spring/summer collections for a unique edge.
Outdoor Recreation
Outdoor recreation companies can collaborate with fashion brands to create functional and stylish clothing options that are suitable for any terrain.
Textile Manufacturing
Textile manufacturers can cater to the trend of weatherized fabrics by producing high-tech and durable materials that can be used in clothing.
SCORE
0.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 3%
Activity 3%
Freshness 10%