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Neon-Accented Knit Sneakers

Nike's Epic React Flyknit Running Shoes Have a South Beach Colorway

— November 19, 2018 — Lifestyle
Nike's signature Epic React Flyknit sneakers received a new tonal makeover in the form of the South Beach colorway option. The running shoe silhouette is complete in bright pink and teal details -- the outsoles, heel area and clip see teal hues in Nike and Epic React branding accents. The uppers have both pink and teal knit patterns traveling back towards the heel while most of the sneaker is black to allow the pops of color to stand out in contrast.

The running shoes are finished with the signature Nike React foam cushioning for both comfort and functionality with lightweight sensibility. The Epic React Flyknit South Beach colorway will be available for purchase online at Nike.
Trend Themes
1. Neon-accented Sneakers - Opportunity for brands to incorporate neon accents into their sneaker designs for a vibrant and eye-catching look.
2. Knit Patterns - Potential for innovative use of knit patterns in sneaker uppers to create unique and visually appealing designs.
3. Nike React Foam Cushioning - Disruptive innovation opportunity for developing advanced foam cushioning technologies for enhanced comfort and performance in athletic footwear.
Industry Implications
1. Footwear - Footwear brands can explore incorporating neon accents and knit patterns in their sneaker designs to attract trend-conscious consumers.
2. Fashion - Fashion industry can leverage the trend of neon-accented and knit patterned sneakers to create bold and fashionable footwear options.
3. Sporting Goods - Sporting goods companies can capitalize on the Nike React foam cushioning technology to develop high-performance athletic shoes for various sports disciplines.
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