Soul of Nomad Launched Collectibles with Boxer Gennadiy Golovkin
Laura McQuarrie — November 6, 2021 — Fashion
References: fashionunited.uk
Soul of Nomad collaborated with Gennadiy “GGG” Golovkin on a limited-edition collection that honors the professional boxer's career with physical and digital collectibles. The collection features an NFT-paired hoodie that's authenticated by Real Items. The hoodie can be found in a signature black color with wolfpack lining and a mini-book signed by Golovkin.
With the unique NFT code embedded in the hoodie, the tangible and virtual attributes of the collectible are intertwined. As such, the result is a phygital object that has a unique identity of its own. CEO of Real Items, David Menard, says "NFTs aren’t just abstract digital collectibles. They are vehicles that will bring about a renaissance to the commerce world. What makes NFTs exciting is that they can augment the physical world - in this case, Soul of GGGs limited edition hoodie - with a deeper layer of exclusivity, interactivity, and authenticity."
With the unique NFT code embedded in the hoodie, the tangible and virtual attributes of the collectible are intertwined. As such, the result is a phygital object that has a unique identity of its own. CEO of Real Items, David Menard, says "NFTs aren’t just abstract digital collectibles. They are vehicles that will bring about a renaissance to the commerce world. What makes NFTs exciting is that they can augment the physical world - in this case, Soul of GGGs limited edition hoodie - with a deeper layer of exclusivity, interactivity, and authenticity."
Trend Themes
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Phygital Collectibles — Combining physical and digital collectibles to create unique and valuable items presents an opportunity to disrupt traditional collectibles markets.
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NFT Authentication — Using blockchain technology to authenticate and verify the ownership of collectible items presents an opportunity to disrupt traditional authentication methods.
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Experiential Commerce — Augmenting physical products with unique digital experiences presents an opportunity to disrupt traditional e-commerce models.
Industry Implications
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Fashion and Apparel — The fashion and apparel industry can leverage phygital collectibles to create unique and sought-after limited edition products.
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Sports Memorabilia — The sports memorabilia industry can use NFT authentication to provide fans and collectors with verifiable and authentic items.
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Art and Collectibles — The art and collectibles industry can use experiential commerce to offer buyers unique digital experiences that enhance the value of physical items.
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