Squashed Soaker Tubs

The Sorrento Bathtub With Stairs by Victoria and Albert

At first, I must admit I thought this tub belonged in a SNL skit of some sort, yet as I read the post, it turns out the Sorrento bathtub not only exists, but is also based on a traditional Japanese soaker tub.

Inspired by ofuro tubs, the Sorrento bathtub is deep enough for a full-body soak. Designed by Victoria & Albert, it features solid oak stairs, it is freestanding and can be installed pretty much anywhere.

Deep Soaker Tubs
Developing innovative deep soaker tubs with unique design features that enhance the bathing experience.
Traditional Japanese Influences
Exploring innovative design elements inspired by traditional Japanese soaker tubs to bring a sense of culture and relaxation to modern bath spaces.
Freestanding Bathtubs
Creating disruptive innovations in freestanding bathtub designs that offer versatility and the ability to be installed in various locations.

Sectors Adopting This

Bathroom Fixtures
Opportunities for bathroom fixture manufacturers to develop new product lines of deep soaker tubs with unique design features.
Luxury Home Decor
Innovative bathtub designs inspired by traditional Japanese soaker tubs can cater to the luxury home decor market, providing high-end bathing experiences.
Home Renovation
Incorporating freestanding bathtubs into home renovation projects can offer homeowners more design flexibility and the ability to create spa-like retreats.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 62%
Activity 87%
Freshness 8%

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