The SOON the MOON photo series boasts a bold aesthetic that will bring to mind the '90s even though there is a mix of contemporary touches as well as older vintage throwbacks. This is due in large part to the type of graphics used on the clothing as well as the presence of bright primary colors. In a way, however, the looks are utterly poetic since many of the pieces featured throughout the SOON the MOON series revolves around the written word.
Shot by photographer Andrey Yakovlev with art direction by Lili Aleeva, the SOON the MOON photo series is another stellar example of their teamwork. Starring models from MD Model Management, the photoshoot showcased the designs of Alexander Terekhov.
What Makes This Trend Stand Out
- Poetic Fashion
- There is room for innovation in creating more fashion designs inspired by literature and poetry
- '90s Retro Aesthetics
- There is potential for disruptive innovation in integrating more retro graphics and colors into contemporary fashion design
- Photography and Art Direction
- Opportunities exist for innovative photography techniques and art direction that can enhance the visual storytelling of fashion campaigns
Sectors Adopting This
- Fashion Industry
- Innovation in fashion design, graphics, and photography can make brands stand out and attract younger consumers
- Publishing Industry
- Fashion brands can collaborate with publishers and authors to incorporate literary themes and align their brand values with reading and writing
- Photography and Art Direction Industry
- There is room for innovative photography techniques and art direction practices that can enhance the storytelling of a brand or product campaign
