The Loch Ness Monster is a creature alleged to inhabit Loch Ness in the Scottish Highlands ever since it was brought to the world’s attention in 1933. Many photos have surfaced over the years, but none have been clear enough to see if the creature was real or fake.
Sony Bravia claims that their 200HZ television screen has finally brought the legend to an end--as you can see, the monster is actually a man’s arm in the water. Thank you, Sony, for showing us the way.
The ad was created by the Lisbon Ad School with creative direction by Diego Freitas and Rita Moreira. The copy was written by Tiago Caldeira.
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