The Sony SLT-A77 is a camera that blazes a new path for Sony as they retire their d700 mirror-based digital SLR in favor of one that makes use of the newest technological developments in the field.
The Sony SLT-A77 is powered by Translucent Mirror Technology and sports an OLED electronic viewfinder that allows a consumer to preview each photograph at high-resolution and a 24-mega pixel APS-C size sensor.
Sony's brand new Translucent Mirror Technology contains a semi-transparent mirror that allows for incredibly fast autofocus, even in the video setting. The Translucent Mirror Technology is impressive in its advancements and versatility. A Tracking Focus feature captures quick movements in focus and a new electric front shutter curtain cuts down the lag-time to the equivalent of a high-functioning DSLR, a staggering 50 milliseconds.
The Sony SLT-A77 is be available in October 2011 and will cost about $2,000 USD.
Key Themes Behind This Trend
- Translucent Mirror Technology
- Translucent Mirror Technology allows for incredibly fast autofocus and versatile camera capabilities, presenting opportunities for further advancements in photography.
- High-resolution Electronic Viewfinders
- The use of OLED electronic viewfinders with high-resolution capabilities enhances the consumer's ability to preview photographs, creating opportunities for improved visual experiences in photography products.
- Fast Lag-time Solutions
- The implementation of a new electric front shutter curtain that reduces lag-time presents opportunities for enhanced performance in DSLR cameras.
Where This Applies
- Camera and Photography
- The camera and photography industry can leverage Translucent Mirror Technology to develop faster and more versatile camera systems.
- Electronics and Consumer Electronics
- The electronics industry can explore the use of high-resolution electronic viewfinders in various consumer electronic devices, such as smartphones and tablets.
- Technology and Innovation
- The technology industry can focus on developing fast lag-time solutions for various applications, including DSLR cameras, virtual reality devices, and gaming consoles.
