Pop-Up Modern Projectors

The CES 2014 Sony Short Throw Projector Does Not Need to Be Mounted

The Sony Short Throw Projector solves the annoying problem most home television projectors face -- that of being mounted to the ceiling.

Unlike its competition, the 4K Sony Short Throw Projector has no need to be mounted; instead the projector is housed in a stylish and modern looking credenza that pops up and displays the image on the wall it’s closest to. The Short Throw Projector can project onto a wall at an impressive size of 147-inches in diagonal, a size that allows for you to actually notice the improved resolution of the 4K projector.

So if curved televisions aren’t really your thing, perhaps the idea of a television projector you don’t have to mount might sound more appealing, though don’t get too excited as it comes with a price tag of approximately $30,000 to $40,000.

Short Throw Projection
There is an opportunity to disrupt the traditional home projector market by offering short throw projectors that do not require ceiling mounting.
Integrated Projector Furniture
The integration of stylish furniture and projectors into one unit can create a unique selling point for home entertainment systems.
Affordable 4K Projectors
The market can benefit from more affordable 4K projectors that can bring the cinematic experience into people's homes.

Industries Being Reshaped

Home Entertainment
Home entertainment companies can explore the use of short throw projectors in their product offerings to provide more options for consumers.
Furniture
Furniture manufacturers can create furniture designs that integrate projectors to enhance the entertainment experience for customers.
Consumer Electronics
Technology companies can focus on creating affordable 4K projectors for the home market to create a new consumer segment.
SCORE
2.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 35%
Freshness 8%