Sega's Sonic the Hedgehog Helps Britain's Endangered Hedgehogs
Gemma Vardon — November 11, 2010 — Eco
References: soniccolours & dailymail
Britain's hedgehogs are in danger and there's only one creature who can help his fellow prickly friends - Sonic the Hedgehog.
To save the nation's hedgehogs from deaths by car, and celebrate the release of his new game Sonic Colours, video game maker Sega has stepped in with a new version of Sonic the Hedgehog, creating the world's first dedicated hedgehog road crossing.
Complete with a lollipop lady, the crossing has been bravely road tested by four heroic hedgehogs in a danger spot in Twickenham, London.
Research revealed Britain’s hedgehogs have declined by a third in the past ten years and the East of England is the worst area hit.
To save the nation's hedgehogs from deaths by car, and celebrate the release of his new game Sonic Colours, video game maker Sega has stepped in with a new version of Sonic the Hedgehog, creating the world's first dedicated hedgehog road crossing.
Complete with a lollipop lady, the crossing has been bravely road tested by four heroic hedgehogs in a danger spot in Twickenham, London.
Research revealed Britain’s hedgehogs have declined by a third in the past ten years and the East of England is the worst area hit.
Trend Themes
1. Endangered Hedgehog Conservation - Using popular video game characters like Sonic the Hedgehog to raise awareness and support for hedgehog conservation efforts.
2. Dedicated Animal Road Crossings - Creating specialized road crossings designed specifically to protect and aid the movement of endangered wildlife across busy roads.
3. Gamification for Environmental Causes - Employing gamification strategies to engage and educate the public about crucial environmental issues, such as the decline of hedgehog populations.
Industry Implications
1. Video Game - The video game industry can collaborate with conservation organizations to develop games that not only entertain but also promote awareness and support for endangered species.
2. Infrastructure and Construction - Infrastructure developers can incorporate specially designed road crossings into their projects to minimize negative impacts on local wildlife populations.
3. Environmental Education and Advocacy - Non-profit organizations and educational institutions can leverage gamification techniques to engage the public in conservation efforts and raise awareness about endangered species like hedgehogs.
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