Rechargeable, electronic toothbrushes are typically on the higher end of the price spectrum, and those that are reasonably priced often don't compare to more expensive versions in function and ergonomics. However, 4sight Inc. and Church & Dwight have teamed up to create the Sonic SpinBrush, a toothbrush comparable to higher-end versions but priced for budget-conscious consumers.
The Sonic SpinBrush will retail for below $30 and it will offer virtually the same benefits -- in style, function and ergonomics -- as more pricey electronic and rechargeable toothbrushes. The Sonic SpinBrush was designed with a cleaning head that oscillates from side to side and an overall lighter, slimmer design (in contrast to other electric brushes), which was the result of an extensive study on the part of 4sight to find out how consumers actually hold and use their toothbrushes.
For more information about the Sonic SpinBrush, visit the SpinBrush website.
What Makes This Trend Stand Out
- Affordable Oral Health Tech
- Low-cost options for electronic toothbrushes are becoming available and disrupting the oral health industry.
- Consumer-centric Product Design
- Designing products specifically for consumer needs is becoming more prevalent and disrupting product development methods.
- Competing on Price and Functionality
- Companies are able to compete with higher-end products by offering similar functionality at a lower price.
Sectors Adopting This
- Oral Care
- Affordable electronic toothbrushes are disrupting the oral care industry and changing the way consumers purchase and use toothbrushes.
- Consumer Electronics
- The trend toward consumer-centric design and low-priced but high-functioning products is disrupting the consumer electronics industry.
- Product Development and Design
- Companies utilizing extensive consumer research to inform product design are able to create products with more affordable price points while still offering advanced functionality.
