Lonely Drummer Boy Shoots

Richard Pier Petit Photographs a Lone Soldier

Presented in a series of black and white images, the Saddest Music in the World pictorial shot by photographer Richard Pier Petit for Carbon Copy #10 captures the sense of loneliness and solitude that is incredibly portrayed by Fords’ model Jake Madden.

Primped by wardrobe stylist Lisa Tarlow, lone wolf Madden dons fashionable pieces from Black Fleece of Brooks Brothers, Ann Demeulemeester and Japan’s casual clothing brand Uniqlo.

In one of the images, viewers see a trumpet-carrying Madden in a marching band uniform from Magnolia Used Band Uniforms and Jil Sander shoes, hiding at a corner of the building. In another picture, lone wolf Madden, in a pair of A.P.C denim jeans, is seen with a lighter burning his music sheets by the leather couch.

Loneliness and Solitude
Disruptive innovation opportunity: Develop technology or services that connect people experiencing loneliness and solitude.
Fashion Photography
Disruptive innovation opportunity: Create innovative platforms or tools to enhance the art of fashion photography.
Sustainable Fashion
Disruptive innovation opportunity: Explore environmentally friendly alternatives in the fashion industry.

Industries Being Reshaped

Music and Entertainment
Disruptive innovation opportunity: Transform the live music experience through immersive technologies.
Fashion and Apparel
Disruptive innovation opportunity: Revolutionize the retail experience with virtual try-on technologies and personalized fashion recommendations.
Creative Arts
Disruptive innovation opportunity: Develop innovative techniques and mediums for artistic expression in photography and visual arts.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 26%
Activity 18%
Freshness 8%