Check-out these awesome tiles that transform from simple grey blocks of stone to decorative tiles when they get wet. The brain behind this design is Frederik Molenschot and Susanne Happle. I honestly don't know the theory behind these tiles but they do amaze me. According to coolest-gadgets the tiles are known as Solid Poetry and were created as a graduation project
Implications - Consumers appreciate big-ticket items that offer added value in the form of customization. These tiles turn into decorative tiles when wet, adding aesthetic appeal to a home's facade in inclement weather. Creative professionals can take advantage of this opportunity by embedding their designs with similar surprises that will please their target market.