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Sunny Tea Collections

The Soleil Collection Conveys the Warmth of the Sun

— March 3, 2021 — Lifestyle
The Soleil Collection from Tea Forté and The New York Botanical Garden is a cheery springtime offering that takes cues from classic artwork from the NYBG's archives and the radiance of the sun. Alongside favorites like Wild Berry Hibiscus, Cherry Blossom and Darjeeling Quice, tea lovers will find all-new products like the sweet and delicate Wildflower Honey Citrus and Vanilla Rose, a medium-bodied organic white tea with floral notes.

The highly giftable Soleil Collection boasts a Petite Presentation Box, a cheery cup and tray, plus other essentials for making the perfect cup of tea in the spring and beyond.

Tea lovers will delight in the new collection, especially as sales of the Soleil Collection help to support NYBG's work in plant research and conservation, horticulture and education.
Trend Themes
1. Cheery Springtime Offerings - Opportunity to innovate on seasonal and themed product offerings, for example adding designs inspired by art and nature archives
2. Organic and Floral Tea Blends - Opportunity to innovate on tea blends that prioritize organic and floral ingredients, tapping into growing consumer demand for natural and unique products
3. Sustainability Partnerships - Opportunity for collaborations with organizations working on plant research, conservation, and education like NYBG, to support sustainability while offering new products
Industry Implications
1. Tea Industry - Innovations can be made in the tea industry by exploring creative product offerings and unique tea blends while collaborating with sustainability partners for environmental benefits
2. Hospitality and Food Service Industry - There is an opportunity to innovate seasonal and themed themed tea-based offerings to add value to creative product lines, add a touch of elegance and offer customers a wider variety of products
3. Art and Design Industry - Collaborations between tea industry and artists, designers can lead to creative product offerings inspired by their works, while introducing sustainable and organic tea blends to customers.
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