We’ve all heard of Fair Trade chocolate, but Toronto’s ChocoSol goes one step-further in its efforts to produce socially conscious organic, artisanal chocolate. The passionate chocolatiers at ChocoSol consider themselves to be “slow food chocolate makers”, using Fair Trade, organic cocoa beans directly sourced from indigenous communities in Mexico. Yet, beyond ethically conscious buying practices, ChocoSol aims to be environmentally conscious as well, through the unique use of solar energy, bicycle-powered deliveries and pedal-powered machines. That’s right, these “bicycle blenders” use pedal-power to grind the cocoa beans for the production of their chocolates, while also conducting the majority of their deliveries via bikes.
ChocoSol’s noble attitude towards the buying, producing and selling of chocolate is simply part of its “cradle to cradle” approach, which aims to encourage best practices in business and more effective social enterprise models. The needs of the consumer are always in mind as all the eating and drinking chocolate produced is vegan and free of dairy, gluten, soy, nuts, preservatives or additives. With the ever-steady shift towards the production of more socially conscious products, ChocoSol’s bicycle blenders may be paving the way for the use of pedal-power in business.