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Online Behaviour Photography

The Social Network by Nicolas Ritter Questions Facebook Actions

— June 22, 2012 — Fashion
The Social Network by Nicolas Ritter is an avant-garde photo series that hopes to bring new light to activities and online behaviours exhibited in Facebook feeds. Taking mundane scenarios, the German artist stunningly creates artistic interpretations that force people to reflect over their own online realities and how they relate to them.

Dramatizing common actions like 'joining a group' and 'adding a friend' as well as more complex ones including 'only some friends see you' and 'ask a question, add a poll,' The Social Network by Nicolas Ritter puts into perspective how out-of-context they are when put into the real world. Upon closer inspection, little details surface such as the impossibility of making out eyes. Ritter explains, "The protagonists turn into actors and transform to a designed image, just as their profile on Facebook is nothing but a designed image lacking the possibility to look each other in the eye."
Trend Themes
1. Social Media Behaviour Art - Disruptive innovation opportunity for artists to create thought-provoking content that challenges social media norms and behavior.
2. Digital Identity Exploration - Opportunity for developers to create tools that explore the concept of digital identity and how it reflects in social media behavior.
3. User Behavior Insights - Opportunity for data analysts to study user behavior on social media and provide insights for businesses to better understand their customers' needs.
Industry Implications
1. Art - Disruptive innovation opportunity for art galleries to showcase and sell digital art that challenges social media behavior and allows for deeper reflection on digital identity.
2. Technology - Opportunity for technology companies to develop new tools that explore digital identity and provide users with insights and recommendations based on their social media behavior.
3. Marketing - Opportunity for marketing agencies to leverage user behavior insights on social media to create targeted campaigns that resonate with their audience's interests and digital identity.
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