Facebook has recently undergone one of the most bizarre social media updates of the year. In line with the social network's new Facebook Reactions update, the social platform now allows users to track when their friends are sleeping.
Designed by Søren Louv-Jansen of Tradeshift, this new program checks Facebook Messenger activity every 10 minutes to give users an idea on whether or not their friends are online or awake. The social media update can also predict when friends wake up throughout the week and presents the date in a weekly format.
This update will give users a good idea on when their friends are awake and active which, in turn, leads to more efficient Facebook message responses.
What's Driving This Trend
- Sleep-tracking Social Media Updates
- Disruptive innovation opportunity: Develop sleep-tracking features that extend beyond Facebook to other social media platforms.
- Facebook Reactions Update
- Disruptive innovation opportunity: Use the Facebook Reactions update to create personalized notifications based on friends' sleep patterns.
- Efficient Facebook Message Responses
- Disruptive innovation opportunity: Create AI-powered chatbots that automatically respond to Facebook messages based on friends' sleep status.
Who This Affects Most
- Social Media
- Disruptive innovation opportunity: Integrate sleep-tracking functionalities into existing social media platforms.
- AI and Chatbot Technology
- Disruptive innovation opportunity: Develop AI-powered chatbots that can analyze sleep patterns and provide personalized responses.
- Sleep Tracking Devices
- Disruptive innovation opportunity: Create wearable devices that connect to social media platforms and automatically update users' sleep statuses.
