Edible Social Media Logos

These Homemade Brownies are Transformed into the Instagram Logo

Popular food YouTuber Rosanna Pansino shares on her channel how to recreate the recognizable Instagram social media logo using sweet edibles such as brownies, candies and cookies on her channel Nerdy Nummies. The baking tutorial creatively

The Chocolate Peanut Butter Instagram Brownies creatively transform the popular dessert into the polaroid camera logo of the image-sharing platform. The brownies are topped with a cookie to recreate the camera lens, peanut butter to replicate the camera's body, a rainbow sour candy as the rainbow emblem and a coffee bean as the shutter.

The replicating of popular brand logos using food speaks to how socially recognizable and popular platforms such as Instagram are in that consumers are eager to eat sweets and foods that replicate the brand's unique designs.

Edible Brand Logos
Creating edible versions of popular brand logos using food ingredients.
Social Media Food Creations
Transforming sweet edibles into recognizable social media icons.
Brand Logo Replication
Copying popular brand logos using edible materials.

Sectors Adopting This

Food and Beverage
Opportunity for companies to create and market edible versions of brand logos.
Social Media Marketing
Potential for brands to leverage social media food creations for promotional purposes.
Baking and Desserts
Innovation in the baking industry by recreating popular brand logos using edible ingredients.
SCORE
3.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Millennial
  • Gen X
  • Gen Z (primary audience)
POPULARITY
Popularity 38%
Activity 43%
Freshness 8%

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