Burnt Toast Creative — also known as Toronto-based artist Scott Martin, produces a series of adorably quirky social media illustrations that quite literally depict the traps and the alienating aspects of services like Instagram. The artist has an extensive portfolio that covers works for companies like Google, Dropbox, and Red Bull.
Some images in his contemporary communication series are still, others are motion graphics. The overall aesthetic, however, clearly depicts the intent behind the creations. Burnt Toast Creative's colorful and bubbly style adds a strong whimsical component to the social media illustrations. Combined with the skeptical layer of meaning, the overall composition of the graphics deliver the message in a clean, straightforward and accessible manner.