Burnt Toast Creative — also known as Toronto-based artist Scott Martin, produces a series of adorably quirky social media illustrations that quite literally depict the traps and the alienating aspects of services like Instagram. The artist has an extensive portfolio that covers works for companies like Google, Dropbox, and Red Bull.
Some images in his contemporary communication series are still, others are motion graphics. The overall aesthetic, however, clearly depicts the intent behind the creations. Burnt Toast Creative's colorful and bubbly style adds a strong whimsical component to the social media illustrations. Combined with the skeptical layer of meaning, the overall composition of the graphics deliver the message in a clean, straightforward and accessible manner.
What's Driving This Trend
- Skeptical Social Media Illustrations
- Opportunity for brands to inject humor and satire into their marketing campaigns.
- Whimsical Communication Design
- Opportunity for graphic design firms to apply a more playful approach to traditional corporate branding.
- Motion Graphics for Messaging
- Opportunity for digital agencies to use animated visuals to convey complex or sensitive ideas.
Who This Affects Most
- Advertising and Marketing
- Opportunity for agencies to create more engaging and memorable content for social media platforms.
- Graphic Design
- Opportunity to incorporate more humor and satire into branding strategies for clients.
- Animation and Motion Graphics
- Opportunity to offer new creative services that utilize motion graphics for messaging purposes.
