Socially Bending Fall Fashion

SU GI's Social Dilemma Capsule Prepares for FW21

South Korean fashion label SU GI introduces the new Social Dilemma collection designed for the Fall/Winter 2021 season. The seasonal capsule explores the defying concepts that surrounds the brand and all of its ideals. The capsule is very diverse but is rooted in relaxed shapes to appeal to any body shape. It delivers unisex pieces that are infused with street sensibilities.

There are items such as oversized blazers and trousers with a loose fit, along with boxy tees, loose tops, and more. All of these items are adorned with the signature SU GI logo. The rest of the collection includes tight fitted turtlenecks, a tweed jacket, padded blazer with a cinched in waist held by a belt, and a shearling coat with reversible sensibilities.

Image Credit: SU GI

Unisex Fall Fashion
The Social Dilemma collection's unisex pieces could disrupt the traditional gendered approach to fall fashion.
Streetwear-inspired Fashion
SU GI's infusion of streetwear sensibilities within their collection opens up opportunities for disruption within the high fashion industry.
Relaxed-fit Apparel
The emphasis on relaxed fit apparel within the collection highlights the opportunity for disruption within the traditionally body-conscious fashion industry.

Where This Applies

Fashion Industry
The Social Dilemma collection's various design elements and perspectives could disrupt the fashion industry's existing style standards.
Gender-neutral Fashion
SU GI's unisex pieces and genderless approach to fashion has the potential to disrupt the gendered fashion industry and create new market opportunities for gender-neutral apparel.
Streetwear Industry
The infusion of streetwear styles within high fashion pieces within the Social Dilemma collection could disrupt the streetwear industry's existing market and create new collaborations between streetwear and high fashion brands.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 22%
Freshness 10%