Cleanly-Disguised Lighting

There Are No Suds Involved With the Soap Light

If you’re the type of person who enjoys unexpected things and deceiving designs, the Soap Light is just for you. Although the name is pretty self-explanatory, simply put, it’s a light that looks like a bar of soap.

Designed by Jieun Kim and Jiyeon Ahn of LUCA 12:00, the Soap Light isn’t soapy aside from its looks. What I’m like most about this light is that it’s easily portable and its ‘soap dish’ acts as a recharging station.

Deceptive Design
Exploit the appeal of deceiving designs to create innovative products that surprise and delight consumers.
Portable Lighting
Develop easily transportable lighting solutions that cater to the needs of on-the-go individuals.
Functional Aesthetics
Combine functionality and aesthetics to create products that serve a purpose while also appealing to consumers' visual senses.

Who This Affects Most

Interior Design
Integrate deceptive designs into interior decor to create unique and visually intriguing spaces.
Travel Accessories
Design portable lighting solutions that are specifically tailored to the needs of travelers and adventure enthusiasts.
Home Decor
Create functional lighting products with aesthetically pleasing designs that seamlessly blend into different home interiors.
SCORE
3.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 60%
Freshness 8%

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