If you're been looking to give your complexion a little pop, the new So Soft Blush stick is the perfect thing to have in your makeup bag.
Michelle Phan‘s EM Cosmetics recently unveiled its latest product, the So Soft Blush. This new offering is a cream stick blush "formulated with the brand’s Satin Cloud Complex, which contains a one-of-a-kind blend of rich powders and emollients." This unique formula gives the blush a mousse-like texture, which allows you to layer and blend effortlessly and leaves you with a satin-soft finish. To complement different skin tones, the So Soft Blush is available in six shades, with tantalizing names such as Pearl Tea, Venetian Rose, and Bitten.
The new So Soft Blush will be available on the EM Cosmetics website as of July 22, 2021.
Image Credit: EM Cosmetics
Key Themes Behind This Trend
- Mousse-like Textures in Cosmetics
- Incorporate mousse-like textures into a range of cosmetics, from eyeshadows to lipsticks.
- Satin-soft Finishes for Makeup Products
- Explore the use of satin-soft finishes in other makeup products to offer a luxurious feel and an effortless blend.
- Customizable Blush Shades and Names
- Offer customizable blush shades and names to cater to a diverse range of skin tones and personal preferences.
Where This Applies
- Cosmetics Industry
- The cosmetics industry can incorporate mousse-like textures into their existing makeup products to differentiate themselves and offer a luxurious feel.
- Beauty Industry
- The beauty industry can lead the incorporation of customizable blush shades and names to cater to a diverse range of skin tones and personal preferences.
- Fashion Industry
- The fashion industry can explore the trend of satin-soft finishes in makeup to offer a complementary luxurious look and feel to their clothing collections.
